How we work
Three ways to work with ConsultCRO
Every engagement starts with the same question: what does your revenue need from a senior commercial leader right now? The answer decides the shape of the work.
Strategy
Commercial direction, set with your leadership team
A time-bounded piece of work that gives your leadership team a clear revenue strategy and the operating rhythm to deliver it. It ends with decisions and a plan your team owns.
What it covers
- Revenue strategy and targets
- Go-to-market and market entry
- Commercial positioning, pricing, packaging and revenue models
- The operating rhythm that connects marketing, sales and customer success to one forecast
- Building, managing and measuring high-performing sales teams, and the sales technology behind them
- Commercialising AI: turning AI capabilities into products customers can buy, then pricing the solution
A good fit when
You're preparing to scale, entering a new market, or growth has stalled and you want an outside view from someone who has run the function.
Fractional Leadership
A senior revenue leader in the seat
Advisers recommend and leave. A fractional leader holds the seat, leads the people and owns the outcome. ConsultCRO provides Chief Revenue Officer leadership for an agreed part of the week, for a defined season.
What it covers
- Leading marketing, sales and customer success as one revenue team
- Owning the pipeline, the forecast, net revenue retention and the revenue plan
- Working key deals alongside the team, not just reviewing them
- Winning new customers while keeping and growing the ones you have
- Hiring, coaching and setting the standards the team works to
- Reporting to the chief executive and the board
- Setting the role, hiring criteria and handover for a permanent Chief Revenue Officer when the time is right
A good fit when
You need Chief Revenue Officer judgement now but can't yet justify the full-time hire, or you're between commercial leaders.
Reseller
An in-market growth partner across Asia-Pacific
For technology vendors that want to enter or grow in Asia-Pacific without first building a local entity and team. ConsultCRO represents your product as a reseller and in-market partner, with a regional go-to-market plan run jointly with you.
What it covers
- Choosing target sectors and markets
- Prospecting and enterprise conversations
- Local networks and partner introductions
- Pipeline development and sales discipline
- Customer prioritisation and repeatable execution
- Adapting contracts, procurement and relationships to how each market buys
A good fit when
You have a proven, agile B2B technology product, particularly in marketing technology, SaaS or e-commerce, or a business built on licensed content, and want a commercially experienced partner on the ground. Asia-Pacific isn't one market: language, culture and buying habits differ from country to country, so the plan does too.
How an engagement starts
A message
Use the contact form to tell Leon about your business model and your commercial objectives.
A conversation
A call to understand the business, the numbers and the team, and which way of working fits.
A proposal
A clear scope, form and timing, agreed before any work starts.
Start a conversation
Tell Leon what you're working on and where revenue needs to go next. He replies personally.