About
About ConsultCRO
ConsultCRO is a commercial advisory firm, founded in 2020 by Leon Hudson. It helps technology scale-ups build revenue that's scalable and repeatable, through strategy, fractional leadership and reseller partnership across Asia-Pacific.
Founder
Leon Hudson
Leon is a commercial leader who has worked on the ground in more than twenty countries across Asia, Europe, North America and Oceania. He has lived and worked in the United Kingdom, the United States, New Zealand, Malaysia, Singapore and Australia.
His career sits at the intersection of technology and creativity, much of it in marketing technology, SaaS, B2B and e-commerce. He also has deep knowledge of content licensing, which underpins many of these businesses.
He has run businesses with full profit and loss responsibility, grown recurring revenue profitably, including through turnarounds, and built teams that win, keep and grow customers. He has taken products into new markets and partner ecosystems, sold to government and enterprise, commercialised new technology including AI, and integrated acquisitions while keeping customers on side.
He works as a player-coach: senior enough to own the revenue number, close enough to the detail to lead the people doing the work. Every ConsultCRO engagement is led by Leon personally.
Leon also writes about technology, markets and leadership at leonhudson.global.
The name
What's in the name
Consult is short for consultant. CRO stands for three areas of proven expertise, with revenue leadership at the centre.
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Revenue leadership
Chief Revenue Officer
Senior commercial leadership that brings marketing, sales and customer success together around one revenue story, with pricing and packaging that protect margin. This is the heart of every engagement.
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Pipeline conversion
Conversion Rate Optimisation
Turning pipeline into revenue across the whole sales cycle, from first meeting to signed contract, renewal and expansion: pipeline quality, offer clarity and the pace at which deals move. It's part of revenue leadership, not a separate testing service.
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Commercial risk
Chief Risk Officer
Forecast quality, customer concentration, pricing, contract terms, channel and market-entry risk. The risks that sit between a strong product and repeatable revenue are part of owning a profit and loss. It isn't a regulated risk practice.
Why risk belongs in revenue leadership
Owning a profit and loss means owning its risks. A forecast built on hope, a handful of customers carrying the business, pricing that leaks margin, a channel that can't scale or a market entered too early: these are the risks that sit between a strong product and repeatable revenue. ConsultCRO treats them as part of commercial leadership.
ConsultCRO isn't a regulated risk, compliance or financial-services practice, and doesn't offer one.
How ConsultCRO thinks
Revenue is one system
Marketing, sales and customer success work to one revenue story, one set of numbers and one rhythm.
Judgement from the market, not a playbook
What works in one market may not work in the next. The plan follows the market you're actually in.
Conversion is part of the job
How attention becomes customers, and customers become durable revenue, is a leadership question, not a separate service.
Start a conversation
Tell Leon what you're working on and where revenue needs to go next. He replies personally.