ConsultCRO
The Chief Revenue Officer your scale-up needs, in the form it needs
Strategy, fractional leadership or a reseller partner for growth across Asia-Pacific.
ConsultCRO helps SaaS and AI scale-ups that have already proven their offer turn commercial potential into scalable, repeatable revenue.
Growth stalls when nobody owns the whole revenue story
Marketing, sales and customer success can each do their job well and still pull in different directions. Sales cycles lengthen, forecasts drift, pricing leaks margin and renewals slip.
Many scale-ups need the judgement of a senior commercial leader before they need, or can justify, a full-time Chief Revenue Officer. ConsultCRO sits in the gap between useful advice and that permanent hire.
How we work
Three ways to work together
Each one brings the same senior commercial judgement. The difference is how closely it sits inside your business.
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Strategy
Clear commercial direction, set with your leadership team.
Revenue strategy, go-to-market, and productising and pricing, including for AI, with the operating rhythm that connects marketing, sales and customer success. Time-bounded, and it ends with decisions your team owns.
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Fractional Leadership
A senior revenue leader in the seat, for part of the week.
Embedded Chief Revenue Officer leadership for a defined season: holding the seat, leading the team and owning the outcome, not just recommending it.
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Reseller
An in-market partner for growth.
For technology vendors, especially in marketing technology, growing in the region without first building a local team: joint go-to-market, target sectors, enterprise conversations and pipeline, run by someone who has sold locally.
The name
The expertise behind the name
CRO stands for three areas of proven expertise, with revenue leadership at the centre.
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Revenue leadership
Chief Revenue Officer
Senior commercial leadership that brings marketing, sales and customer success together around one revenue story, with pricing and packaging that protect margin. This is the heart of every engagement.
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Pipeline conversion
Conversion Rate Optimisation
Turning pipeline into revenue across the whole sales cycle, from first meeting to signed contract, renewal and expansion: pipeline quality, offer clarity and the pace at which deals move. It's part of revenue leadership, not a separate testing service.
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Commercial risk
Chief Risk Officer
Forecast quality, customer concentration, pricing, contract terms, channel and market-entry risk. The risks that sit between a strong product and repeatable revenue are part of owning a profit and loss. It isn't a regulated risk practice.
Who ConsultCRO works with
Tribe- and village-sized technology companies with product-market fit: big enough to need structure, small enough to stay agile.
- Founders, chief executives and boards, especially in marketing technology, B2B software, SaaS, e-commerce and AI
- Companies moving from early traction to a structured enterprise sales motion
- Technology companies turning AI capabilities into products they can price and sell
- Companies entering or expanding across Asia-Pacific
- Technology vendors looking for an in-market reseller partner in the region
Led by its founder
Leon Hudson
ConsultCRO is led by Leon Hudson, a commercial leader who has worked on the ground in more than twenty countries across Asia, Europe, North America and Oceania. He works as a player-coach: senior enough to own the revenue number, close enough to the detail to lead the people doing the work.
Start a conversation
Tell Leon what you're working on and where revenue needs to go next. He replies personally.